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你有沒有發現一個詭異的現象：花了幾十萬做SEO，關鍵詞排名穩穩在第一頁，但詢盤量卻在持續下滑？你的產品明明比競品好，客戶卻說“我問了豆包，它根本沒提到你們”。
Have you noticed a strange phenomenon: spending hundreds of thousands of dollars on SEO, keyword rankings remain stable on the first page, but inquiry volume continues to decline? Your product is clearly better than its competitors, but the customer says, 'I asked Doubao, but it didn't even mention you.'.
問題不出在你的產品，也不出在營銷團隊，而是用戶獲取信息的方式已經有效變了。 根據2026年中國廣告協會發布的數據，超過65%的用戶現在直接依賴AI獲取答案，不再通過傳統點擊跳轉訪問網頁。“零點擊搜索”占比已經穩定在80%以上。當用戶問“這類產品怎么選？”“哪家公司更靠譜？”時，豆包、DeepSeek、通義千問直接給出答案，用戶根本不會再往下翻搜索結果頁。
The problem is not with your product or the marketing team, but rather with the way users obtain information that has completely changed. According to data released by the China Advertising Association in 2026, over 65% of users now rely directly on AI to obtain answers, no longer accessing web pages through traditional click to redirect. The proportion of "zero click search" has stabilized at over 80%. When users ask 'How to choose this type of product?' 'Which company is more reliable?' DeepSeek、 Tongyi Qianwen provides direct answers, and users will not scroll down to the search results page at all.

這就是Ai 全域營銷誕生的根本原因。
This is the fundamental reason for the birth of AI global marketing.
Ai 全域營銷到底是什么？ Ai 全域營銷全稱Generative Engine Optimization，即生成式引擎優化。通俗來說，Ai 全域營銷就是讓豆包、DeepSeek、Kimi、文心一言等AI大模型理解、信任并優先推薦你的品牌。傳統SEO是讓百度和谷歌把你的網頁排到前面，讓用戶“看見”你；Ai 全域營銷是讓AI在回答用戶問題時，主動“引用”甚至“推薦”你。如果說SEO是爭奪“搜索結果頁的排名”，那么Ai 全域營銷就是爭奪“AI大腦中的席位”。
What is AI Global Marketing? The full name of AI global marketing is Generative Engine Optimization, which stands for Generative Engine Optimization. In layman's terms, AI global marketing is about making bean buns DeepSeek、Kimi、 ERNIE Bot and other AI models understand, trust and give priority to your brand. Traditional SEO is about having Baidu and Google rank your webpage at the forefront, allowing users to "see" you; AI global marketing is to enable AI to actively "reference" or even "recommend" you when answering user questions. If SEO is about competing for the ranking of search results pages, then AI global marketing is about competing for the seat in the AI brain.
Ai 全域營銷和SEO到底有什么區別？ 傳統SEO的核心是關鍵詞匹配+外鏈權重，目標是讓網站在搜索結果中排名靠前。而Ai 全域營銷的核心是語義理解+信任資產+知識關聯，目標是讓品牌信息被“嵌入”到AI生成的直接回答文本中。簡單來說：SEO是讓用戶“搜到你”，Ai 全域營銷是讓AI“相信你、推薦你”。前者靠排名，后者靠信任。
What is the difference between AI global marketing and SEO? The core of traditional SEO is keyword matching and external link weighting, with the goal of ranking the website high in search results. The core of AI global marketing is semantic understanding, trust assets, and knowledge association, with the goal of embedding brand information into AI generated direct response texts. Simply put, SEO is about making users "find you", while AI global marketing is about making AI "believe in you and recommend you". The former relies on ranking, while the latter relies on trust.
Ai 全域營銷的市場有多大？ 2025年，中國Ai 全域營銷市場規模已達到2.5億元，正式邁入商業化落地階段。2026年，市場規模預計將攀升至30億元，同比增長1100%。2027年預計將突破90億元。中國生成式AI用戶已突破10億，超過65%的互聯網用戶在做消費決策前會先通過AI工具查詢信息。Ai 全域營銷正在成為AI時代的營銷基建。
How big is the market for AI global marketing? By 2025, the scale of China's AI global marketing market has reached 250 million yuan, officially entering the stage of commercialization. By 2026, the market size is expected to climb to 3 billion yuan, a year-on-year increase of 1100%. It is expected to exceed 9 billion yuan in 2027. Chinese generated AI users have exceeded 1 billion, and more than 65% of Internet users will query information through AI tools before making consumption decisions. AI global marketing is becoming the marketing infrastructure of the AI era.
本文由山東Ai全域營銷友情奉獻.更多有關的知識請點擊:http://www.xhqglxx.com 我們將用真誠的態度.為您提供為多維度的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.
This article is a friendly contribution from Shandong Ai Global Marketing For more information, please click: http://www.xhqglxx.com We will adopt a sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.