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當用戶向豆包、文心一言提問某一個問題時，你的品牌有沒有被AI推薦？2024年以來，AI搜索用戶量激增，企業AI全域（生成式引擎優化）服務成為提升品牌在AI回答中被提及概率的關鍵。與SEO不同，AI全域關注的是如何讓品牌信息被AI助手視為可信來源并自然引用。AI全域服務是什么？與SEO有何不同？AI全域（Generative Engine Optimization）是針對AI搜索的優化方法。
When users ask Doubao and ERNIE Bot a question, has your brand been recommended by AI? Since 2024, the number of AI search users has surged, and enterprise AI global (generative engine optimization) services have become the key to improving the probability of brands being mentioned in AI responses. Unlike SEO, AI focuses on how to make brand information perceived as a trustworthy source and naturally cited by AI assistants. What is AI global service? What is the difference between SEO and SEO? Generative Engine Optimization is an optimization method for AI search.
其目標不是排名，而是讓品牌信息出現在AI的生成回答中。據行業觀察，2023年ChatGPT發布后，AI全域概念迅速走熱；到2024年，國內豆包、Kimi等AI助手月活用戶已超千萬，企業開始主動尋求AI全域服務。一套完整的AI全域服務通常包含以下環節：

Its goal is not ranking, but to have brand information appear in AI generated answers. According to industry observations, after the release of ChatGPT in 2023, the concept of AI full domain will rapidly gain popularity; By 2024, the monthly active users of AI assistants such as Doubao and Kimi in China have exceeded 10 million, and enterprises are actively seeking AI comprehensive services. A complete set of AI global services typically includes the following steps:

1. 內容策略診斷：分析企業現有內容在AI搜索中的表現，找出常見問題。例如，長沙某本地甜品品牌原先官網文案零散，在AI提問中幾乎不被提及。

2. Content strategy diagnosis: Analyze the performance of existing enterprise content in AI search and identify common issues. For example, a local dessert brand in Changsha had scattered official website copy and was hardly mentioned in AI questions.

3. 結構化內容生產：按AI可讀范式撰寫科普文章、FAQ、產品介紹，確保每段可獨立引用。上述品牌重新整理了甜品制作工藝、原料來源等信息，并用問答形式呈現。

4. Structured content production: Writing popular science articles according to AI readable paradigms FAQ、 Product introduction, ensure that each paragraph can be independently referenced. The above-mentioned brands have reorganized the information on dessert making techniques, raw material sources, etc., and presented it in a Q&A format.

5. 可信信號植入：在內容中嵌入官網鏈接、資質證書、媒體報道等可核驗信息，提升AI采納概率。該品牌將食品安全證書和媒體報道原文引用到內容中。

6. Trusted signal implantation: embed verifiable information such as official website links, qualification certificates, and media reports in the content to enhance the probability of AI adoption. The brand incorporates food safety certificates and original media reports into its content.

7. 持續監測與迭代：跟蹤品牌在主要AI平臺的提及情況，針對性補充或調整內容。經過3個月優化，該品牌在豆包、Kimi中被提及次數明顯增加，并帶來了實際客戶咨詢。對中小企業而言，AI全域服務門檻并不高——關鍵在于內容質量和可信度，而非預算規模。

8. Continuous monitoring and iteration: Track brand mentions on major AI platforms, and supplement or adjust content accordingly. After 3 months of optimization, the brand's mentions in Doubao and Kimi have significantly increased, bringing in actual customer inquiries. For small and medium-sized enterprises, the threshold for AI global services is not high - the key lies in content quality and credibility, rather than budget size.
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