

作者:創(chuàng)始人 更新時間:2026-06-10 20:10:56
AI時代,用戶不再點擊搜索鏈接,而是習慣性的向AI直接獲取答案。
In the era of AI, users no longer click on search links, but habitually obtain answers directly from AI.
當客戶在DeepSeek、豆包、Kimi、千問、ChatGPT尋找供應商時,你企業(yè)的品牌、產(chǎn)品或服務是否被AI提及和推薦了呢?這將決定你企業(yè)AI時代的獲客能力。
When customers are on DeepSeek, Doubao Kimi、 Have your company's brand, products, or services been mentioned and recommended by AI when searching for suppliers through Qianwen and ChatGPT? This will determine the customer acquisition capability of your enterprise in the era of AI.
AI搜索時代的到來,讓GEO(生成式引擎優(yōu)化)應運而生,其核心目標不再是提升鏈接點擊量,而是讓企業(yè)和品牌的信息成為AI推薦和答案的一部分。
The arrival of the AI search era has led to the emergence of GEO (Generative Engine Optimization), whose core goal is no longer to increase link clicks, but to make enterprise and brand information a part of AI recommendations and answers.

一、【企業(yè)布局GEO優(yōu)化與獲客的4個背景趨勢】
1、 4 Background Trends for GEO Optimization and Customer Acquisition in Enterprise Layout
趨勢1:流量趨勢——從傳統(tǒng)搜索到生成式AI答案
Trend 1: Traffic Trends - From Traditional Search to Generative AI Answers
截至2025年12月,中國AI用戶規(guī)模已達6.02億,較上年增長141.7%,全網(wǎng)普及率42.8%。用戶搜索習慣正從傳統(tǒng)關鍵詞檢索轉向自然語言提問,信息分發(fā)的主要權逐步向AI答案生成引擎遷移。
As of December 2025, the scale of AI users in China has reached 602 million, an increase of 141.7% compared to the previous year, and the overall network penetration rate is 42.8%. User search habits are shifting from traditional keyword retrieval to natural language questioning, and the dominance of information distribution is gradually shifting to AI answer generation engines.
趨勢2:用戶趨勢——迅猛增長的AI活躍用戶量
Trend 2: User Trends - Rapidly Growing Active AI Users
全球與中國AI平臺用戶量持續(xù)爆發(fā):
Global and Chinese AI platform user numbers continue to explode:
ChatGPT全球月活用戶突破10億,史上非常快達到這一里程碑
ChatGPT's global monthly active users have exceeded 1 billion, the fastest in history to reach this milestone
豆包月活用戶3.45億,通義千問1.66億,DeepSeek 1.27億
Doubao has 345 million monthly active users, Tongyi Qianwen has 166 million, and DeepSeek has 127 million
51.5%用戶每周使用4-5次,21.6%用戶每天多次使用
51.5% of users use 4-5 times a week, 21.6% use multiple times a day
58%的客戶通過AI尋找供應商,企業(yè)若不被AI提及,就等于在購買決策中隱身
58% of customers use AI to find suppliers, and if a company is not mentioned by AI, it is equivalent to being invisible in purchasing decisions
趨勢3:獲客趨勢——GEO優(yōu)化將成為企業(yè)的必選題
Trend 3: Customer acquisition trend - GEO optimization will become a must-have for enterprises
2026年中國AI搜索營銷市場規(guī)模已突破320億元
The market size of AI search marketing in China has exceeded 32 billion yuan by 2026
GEO優(yōu)化服務占比89.4%,達286億元
GEO optimization services account for 89.4%, reaching 28.6 billion yuan
年增速超128%,行業(yè)滲透率從2025年38%躍升至71%
Annual growth rate exceeds 128%, industry penetration rate jumps from 38% in 2025 to 71%
全球GEO市場規(guī)模突破89億美元,年復合增長率43%
The global GEO market size has exceeded 8.9 billion US dollars, with a compound annual growth rate of 43%
趨勢4:政策趨勢——未來已來,政策東風撲面而來
Trend 4: Policy Trends - The future is here, and the policy wind is blowing towards us
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Thank you for reading. The source of this article is Shandong AI Global Promotion. For more content and questions, please click: http://www.xhqglxx.com We will continue to work hard to provide you with services. Thank you for your support!
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