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目前市場上的短視頻的內(nèi)容已經(jīng)非常的多，涉及的內(nèi)容方向也非常的多，像我們知道的包括搞笑、奇葩、生活、寵物、美食、科普、健身、游戲、VR等等，但是以之前9月份今日頭條的數(shù)據(jù)統(tǒng)計看目前奇葩、搞笑和美食還是非常受歡迎的內(nèi)容方向。
At present, there are already a lot of short videos on the market, covering a wide range of content directions, including funny, bizarre, lifestyle, pets, food, science popularization, fitness, games, VR, etc. However, according to the data statistics of Today's Headlines in September, bizarre, funny, and food are still the most popular content directions.

大的趨勢下，我們能看到大的平臺都開始扶持短視頻的內(nèi)容出品人，包括今日頭條、搜狐視頻、優(yōu)酷視頻、天天快報，前幾日UC平臺也宣布將拿出10億來扶持短視頻內(nèi)容，我也接到了來自淘寶那邊的邀請，讓我們的欄目入駐他們的平臺，而在內(nèi)容生產(chǎn)者這邊之前1年前還是以UGC內(nèi)容為多，現(xiàn)在呢？大量專業(yè)的視頻背景的團隊已經(jīng)開始進入這個領(lǐng)域。
In the current trend, we can see that major platforms are beginning to support short video content producers, including Toutiao, Sohu Video, Youku Video, and Tiantian Express. A few days ago, UC platform also announced that it would allocate 1 billion yuan to support short video content. I also received an invitation from Taobao to let our column join their platform. However, on the content producer side, UGC content was still the main content a year ago. Now, what? A large number of professional video background teams have begun to enter this field.
除了上面我們看到的趨勢外，我們發(fā)現(xiàn)隨著短視頻產(chǎn)業(yè)的不斷升級，將會需要大量的這塊的工作人員，包括生產(chǎn)內(nèi)容的策劃、攝影、剪輯、包裝、編導(dǎo)等，而非常稀缺的還有視頻的運營人員，視頻運營和自媒體運營還是有很大的區(qū)別，自媒體人要跨入視頻運營可能又得去get一些新技能。
In addition to the trends we have seen above, we have found that with the continuous upgrading of the short video industry, a large number of workers in this area will be needed, including content planning, photography, editing, packaging, directing, etc. The most scarce are video operation personnel. There is still a big difference between video operation and self media operation, and self media personnel may need to acquire some new skills to enter video operation.